The project is constituted of 10 actions aiming to promote and evaluate tourist attractiveness related with the sea environment and with the natural, panoramic and cultural environment being considered as a whole. Those will contribute in increasing the attractive potentials of the geographical areas interested, orientating them in an alternating way or complementary to the model of the coastal tourism already consolidated. Essentially it talks about "Promoting the competition of alternate tourism" and of the services of support and particularly about:
" submarine tourism
" ecotourism
" social tourism
" thermal tourism
" scholastic tourism
" historical-cultural tourism

The specific activities concern:
1. Map of localities situated near the sea, map of identified localities, recognised and promoted as an entire homogeneous in which the littoral tourist activities constitute the main source of attraction for tourists;
2. Realization of a questionnaire to distribute to a sample of enterprises in Albania and Puglia in order to compare the levels of the offer and of the quality of the services perceived by the last user with analysis of necessary undertaking;
3. Accompaniment deeds and seminaries referred to functionaries of Italian and Albanian local organs about the project management for the realization of programmes of development of alternate tourism integrated with the development of the local territories and with the use of a computer net to implement for the common use of the information and communications;
4. Activities of the seminars and adjournment for tourist Italian and Albanian operators about tourist marketing and about opportunities of commune collaborations, through interaction and synergic promotion of alternative tourist itineraries and integrated to the coastal eco compactable development with elements of environmental education;
5. Realization of a computer net shared by partners about information administration, database, e-learning courses for economic operators and aspirant contractors for thematic areas which the creation of enterprises and the enterprise administration in tourism, also the Customer Relationship Management for the commune administration of campaign of communication and information aiming on homogeneous segments of users in a multichannal logic;
6. Orientating, formative and accompaniment paths over the implementation of a professional profile of "historical-cultural-naturalistic guide" at the end to promote new competences with support of the alternative tourist offer;
7. Activity of analysis and elaboration of a scheme of the process of integrated administration of the quality for the development of the environmental impact;
8. Implementation of an orientating service at the beginning of new Italian-Albanian enterprises of services to tourism with analysis of maximum 30 undertaking ideas and technical assistance and accompaniment at the rise of at least 10 enterprises;
9. Realization of booklet, in triple language, and of a guide that promotes sites of a particular panoramic and cultural relevance overlooking interested behind frontier littorals.
10. Programming and realization of theses as an initiative to shed and promote project results.